challenge — Creating a Perso-Arabic typeface to work gracefully alongside Latin sans serif faces, primarily on screen.
solution — Zariy'ah is a fully functioning typeface, equipped with diactrics, vowel marks, and ligatures for ease of reading both on screen and in print. I focused on creating clear and distinct letters that would be quickly recognizable in each of their three forms. (A beta version of the font will be released soon!)
concept — The design molds Latin techniques to the flexible and dynamic nature of Arabic. It was important to make sure the Perso-Arabic script and its forms weren’t compromised by conforming them to Latin typesetting conventions. This is why the typeface retains the traditional six guidelines, instead of using the usual four of Latin faces. Creating Zariy’ah was an excercise in extensive research and making careful decisions regarding the traditional letterforms and their correlation to Latin forms. The typeface relies on the traditional Kufic and Riq’a styles, known for their simplicity and geometric shapes.