challenge — Rebrand the Toronto Public Library identity, with a focus on showcasing the modern functionality of the library.
solution — A new brand strategy focusing on the colourful experiences and communities of the library. The logo is dynamic, with a unique logo for each of the 99 branches. Applications include: stationary, business cards, library cards, app design, tote bags, buttons, bookmobile, exterior signage, and website redesign.
concept — Dynamic, adaptable, and energetic, the Toronto Public Library’s identity connects with the diverse types of readers, learners, and creators who visit it, showcasing its transformative ability to create experiences for Torontonians. With 99 branches and an expansive network of diverse communities, the library’s fluid identity changes to match the atmosphere, community, and experiences of each branch.
The colourful experiences are shown through the gradient blocks, giving visitors a glimpse of what awaits them within the library. The identity gives library visitors a space to connect with and share their own diverse experiences of the library, allowing them a sense of pride and ownership of their home branch.